Social posts
Write a post once, then schedule or publish it to Instagram, Facebook, LinkedIn and TikTok from one calendar.
Social posts lets you plan and publish to your social accounts from Lahuta. Write a post once, send it to several accounts, adjust it for each one, and see all of it on a calendar. Northside Pottery can schedule a week of kiln-opening photos on Sunday and let them go out on their own.
Open it from Marketing → Social Posts.
Connect your accounts
Connect the accounts you post to under Settings → Connections. Select Connect Instagram, Connect Facebook, Connect LinkedIn or Connect TikTok, and sign in to that platform to allow Lahuta to post. Connections on the Social posts page takes you there too. See Connections for statuses, reconnecting and disconnecting.
| Platform | Posts to |
|---|---|
| An Instagram account: photos, carousels and reels. | |
| A Facebook Page you manage. | |
| Your LinkedIn profile. | |
| TikTok | A TikTok account. |
Write a post
Select New post. Give it a title so your team can tell posts apart. The title isn't published.
Under Ready to go?, select Add a channel to add the accounts it goes to.
Write the Caption and add media from your library, up to 20 items, with + under Media. Select a thumbnail to watch or view it in the preview. Drag thumbnails to change the order. The first one is the cover.
Select an account under Ready to go? to open its settings. Choose the placement where there's a choice, like Feed, Reel, Carousel or Story on Instagram, which of the post's media it uses, and any platform settings. To say something different on one account, write text for that channel only.
Select Schedule…, pick a date and time, and select Schedule post. Once the post has a time, the button shows it, like Schedule · Fri 9:00 AM, and schedules it in one click. If you opened the post from a list, scheduling opens the next post. To pick a different time, or to post right away, open the arrow next to the button and choose Pick another time… or Publish now.
Drafts save as you work. Press ⌘S, or Ctrl+S on Windows, to save straight away. Ready to go? shows a tick next to each account that can post, or what's wrong, like a caption that's too long or missing media. Select Fix to open that account's settings.
Preview each account
The preview shows how the post will look in each account's feed, with a tab for each account. Instagram follows the placement, so a Reel shows full screen and a carousel shows its photos one at a time. The caption is cut where the feed cuts it, behind more or see more. A video plays muted; select the speaker to hear it.
A tab with a dot is different from the post: it has its own caption, or uses only some of the media. The line under the preview says which.
What each platform takes
| Platform | Text | Media |
|---|---|---|
| Up to 2,200 characters | Needed. Up to 10 JPEG images, or one video up to 15 minutes. | |
| Up to 3,000 characters | Optional. Up to 10 images, or one video. | |
| Up to 3,000 characters | Optional. Up to 20 images, or one video up to 10 minutes. | |
| TikTok | Up to 2,200 characters | Needed. Up to 35 images, or one video up to 10 minutes. |
TikTok also shows the longest video your account can post, which may be shorter.
Platform settings
- Instagram. For a video, set a Cover: Pick an image, or set a Cover frame (seconds) from the video. A picture wins over a frame.
- Facebook. Nothing to set. It posts to the Page you connected.
- LinkedIn. Choose the Visibility: Public or Connections.
- TikTok. Choose Who can view: Public, Friends or Only me. TikTok won't take the post until you do. Turn Allow comments, Allow Duet and Allow Stitch on or off. If the post promotes something, turn on Disclose commercial content and choose Your brand, which labels it "Promotional content", or Branded content, which labels it "Paid partnership". Branded content can't be posted as Only me.
The calendar
The Social posts page is a calendar. Switch between Month, Week, Day and List, or press M, W, D or L. Press T to jump to today, and the arrow keys to move back and forward.
- Drag a post to another day to reschedule it.
- Open the Drafts tray at the bottom and drag a draft onto a day to schedule it.
- In Day view, select a free time slot to start a post at that time.
- List shows every post with its channels, status and time. Filter by channel or status.
Statuses
| Status | Meaning |
|---|---|
| Draft | Not scheduled yet. |
| Scheduled | Waiting for its time. |
| Publishing | Going out now. |
| Published | Live on every account. |
| Partly published | Live on some accounts. Others failed. |
| Failed | Didn't go out. Shown as Needs attention next to the post. |
| Cancelled | Its schedule was cancelled. |
After it's published
Open a published post to see each account's result: its status, View post to open it on the platform, and Views, Likes, Comments and Shares. Select Refresh to update the numbers.
If an account failed, the post shows the reason and a Retry button. Duplicate copies the post into a new draft, handy for a repeat.
Change or pause a scheduled post
Open the post and make your changes. They save as you work. To move it, select Reschedule, pick a new time and select Update schedule. To pause it, select Move to drafts. The post keeps its time, so Schedule puts it back in one click.
Right after you schedule a post, the message at the bottom of the screen has Undo, which moves it back to drafts. A draft's three-dot menu has Delete draft.
Review a run of posts
In a post, press J and K to go to the next and previous post. Its video starts playing when it opens, so you can watch your way through a run of drafts and schedule each one as you go.
Leave notes for your team
Leave a note under Comments, below the post, for whoever picks it up, like "Swap the second photo for the blue glaze." Comments stay in Lahuta and are never posted.